Email Copywriting

While working with Panasonic I wrote several emails that were deployed to their B2B client base of thousands. Email content ranged from product spotlights to case study introductions. I worked in tandem with a project manager and designer to meet deadlines, hone the brand’s voice, and communicate each campaign’s goals.

Headline Copywriting

While working with Panasonic I composed headlines for the 20th anniversary release of their Toughbook product showcasing their use in six key industries: healthcare, retail, manufacturing, transportation and logistics, finance, and field services.

This copy was widely used across their website.